According to Kirk Bohls, Texas A&M and Arkansas have reached a verbal agreement to begin playing a 6-8 games series beginning in 2009. The games will be played at the Cowboys new stadium, aka Jerry World.

The game will take place during the first weekend of the State Fair of Texas.
This is a win-win situation for both schools. Arkansas gets better access to Texas HS recruits. A&M gets a non-conference game at a neutral site with a 'name' opponent. It gives Dallas Ags an easy game to travel to, and gives Byrne a potential financial blackmail piece (if the series becomes a popular one). The students don't lose a home conference game, which would have happened if the Tech game had come to Dallas.
We'll be playing in a new, state-of-the-art stadium, instead of the dump that is the Cotton Bowl.
This is an early season game that should attract regional and even national television interest (especially if both teams are ranked). It should also be a financial boone to both schools, especially if they sellout the 90,000+ seat stadium.
It will also be a nice financial boone for the Metroplex, with all those Arkies coming to Dallas to spend money, and Ags from Houston and elsewhere staying at hotels and spending money.
This is a really good deal for us, imo.