Because no one ever informed me of this. </sarcasm>
In all seriousness, it's an okay story, but how many times does it need to be told? I've seen at least a half-dozen articles with this exact theme, in the AAS, Rivals, ESPN, Yahoo!, etc.
I know that actual "analysis" is too much to expect from most sports media outlets, but is it too much to ask that sports journalists not just rehash each other's stories over and over again?