Check out this little number. I can't make the link work directly to what I'm after, so just click search, then scroll down and go to the pull down menu that says "Football Ticket Sales". Select "Football Advertisements & Sponsorship". Be aghast. I hope someone can make some sense out of this for Deloss' sake, because right now I'm toying with the idea of being super pissed off.
Texas is number one with $6 million in advertisement revenue. WVU is number two with ~$3 million. Are you kidding me? Anyone, like me, who has ever been bothered by one of those obnoxious commercials on the Godzillatron or those ads that are perma-fixed to the border of the thing, here is your Zapruder Film.
If you're going to sell that much of the university's dignity, I would expect for the students of said university to see some serious benefits. How about some help with Club Sports? Academics? Something? Someone please find something that justifies selling everything short of uniform advertisements. Anyone?