Texas Basketball Postseason Outearns Football

by Peter Bean on Apr 22, 2008 3:10 PM CDT in Basketball Comment 8 comments

According to this Statesman article, the Longhorns Elite Eight run generated more revenue for the school than the football team's Holiday Bowl berth. In fact, Texas lost money on its December trip to California because its expenditures exceeded the bowl payout, about $1.2 million.

Also of interest, the story notes that the Big 12 is paid for each game played in the NCAA Tournament, with Kansas and Texas accounting for half the conference's revenue over the past six years.

Which rather reminded me of DJ Augustin's quote when asked about an emerging 'rivalry' with Texas A&M on the hardwood: "No. Kansas is our rival."

--PB--

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Maybe now Texassports.com and the “Longhorn Sports Center” program will realize we have a basketball team. I mean come on, Sweet 16 is less important than finding out who’s going to be 4th string on the left tackle depth chart?

The Longhorn Sports Center devoted 5 minutes at most to the Memphis game, buried deep in the second half of the show behind track, swimming, and underwater basket weaving. And the TexasSports web page had the basketball team in the bottom right corner below the ads.

by wizardimps on Apr 22, 2008 8:57 PM CDT reply actions 0 recs

+1

Ridiculous spring game got more play on the local news than the Elite 8 game. Sad.

by Blitzburgh on Apr 23, 2008 10:29 AM CDT up reply actions 0 recs

This story

is a plant by the AD to complain about revenue sharing. Football makes so much more that any other sport.

by Wells on Apr 22, 2008 10:36 PM CDT reply actions 0 recs

I agree with that

There is no way that basketball brought in more revenue – even with the tourney appearances. Until they lay it all out, it appears to be bullshit to me.

Go Big Red!

by Jon Johnston on Apr 23, 2008 8:35 AM CDT up reply actions 0 recs

nobody said it didn't

PB said the Elite 8 appearance (postseason) brought in more revenue than the Holiday Bowl (postseason).

No mention of total revenue windfalls for the year. Obviously football makes more when the stadium holds 90k+ people shelling out at least 50 bucks to see Arkansas State.

by Blitzburgh on Apr 23, 2008 10:31 AM CDT up reply actions 0 recs