SAN DIEGO -- Reggie Bush has lost his bid to go to confidential arbitration to settle a lawsuit filed by a fledgling sports marketer.

The state Court of Appeal on Monday upheld a lower court's order denying Bush's motion to compel arbitration with Lloyd Lake, meaning the case will proceed in court.

Lake's attorney, Brian Watkins, said it was Bush's last-ditch effort to keep the case out of the public eye.

Lake is suing Bush and his parents to recoup nearly $300,000 in cash and gifts they allegedly accepted during Bush's sophomore and junior seasons at University of Southern California. Lake and his partner, Michael Michaels, were trying to attract Bush as a client for the marketing firm, New Era.