- Northwestern makes more money on TV than Texas
- Preemptive versus letting Missouri and Colorado run off other conferences. With the loss of St. Louis and Denver, Texas delivers almost all the population and significant markets to the conference. The Big XII is already the lowest of the 6th conference relative to TV markets and revenue. Texas already gets a great deal out of the conference, not much left to get
- We could play in the weaker "West" part of the conference with only Iowa as a significant threat (Indiana, Minnesota, Iowa, Northwestern, Illinois and Texas)
- Decision made by University President not AD (Big Ten is made of many of the great Public Universities in the County (and Nonwestern). Texas is of this caliber (nouveau rich in an academic sense) but fits the Big Ten in quality and research. The CIC would be of great value to the University and its International prestige. All the rich Alum and Missouri do not like leaving the Big XII, but the President has basically said hell yeah.
- Football recruiting probably put at a little risk in the state of Texas, but could open up grounds in the talent rich Ohio and PA corridor for players looking for a warmer climate. This is probably a overall negative to football
- On the basketball side, probably a recruiting positive as the talent rich Midwest can feed players looking for good weather and attractive coeds
- Baseball, probably the biggest issue, although when you look at the top 40, the Big Ten is not that far behind the Big XII
- Inertia is easy but does not always work, be preemptive and proactive and look long-term
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