This would be my suggestion (specifically the section currently sponsored by Rudy's BBQ) [LINK].
The idea came to me in April during the NFL Draft. I got bored and ventured over to the site to see how the masses would respond to things that included West Texas A&M having just as many selections (a former Longhorn, no less), and Mack Brown being on the NFL Network's coverage and calling out Colt McCoy's name (aka "Cart McCoy").
Wouldn't you enjoy knowing that Texas A&M football fan commentary was made possible in part by BON's sponsorship? Every time the football forum (which is approaching 4 million posts) is accessed, there would be an attractive BON logo to greet them. Just our way of saying thank you for the non-stop free entertainment and quality reads (for those of us who can read at least at a tu level). Much like their fight song, half of the content is about UT anyway. The front page of the forum displays 35 topics. On draft night, there were more topics about the Longhorns than the Aggies.
Today with Mack Brown on ESPN Radio (Van Pelt) and ESPN (Sports Center, Sports Nation, & College Football Live), the forums are not disappointing.
I will make clear that anytime I see something in those forums that I can easily debunk with what are known as "facts" and "evidence," I restrain myself from doing so, and hope you will do the same. It's better not to introduce foreign substances in to the natural habitat and risk irreparably changing it. Besides, if you sit back and wait patiently, a level-headed member of the community will try to appeal to the masses to drink a little less kool-aid, and in return the sensible Aggie will inevitably be berated and piled upon by the maroon masses. You feel horrible for the guy, but it's science.
I don't advocate trolling, but do recommend taking the occasional peek. Especially if you've ever wondered the precise path A&M will take to an inevitable conference title, or how much better their QB is than UT's, or which school was founded first, or even the latest on our head coach's dental hygiene.