I wish it were a joke, but it doesn't seem to be. When I lived in Virginia for years, I was amazed that the state would offer license plate for out-of-state universities. Yes, I get the added revenue bit, but there's a point at which one needs to say "not for us." And I was glad that the state of Texas hadn't joined that whorish grab for money. Now, the state has changed its tune and apparently doesn't mind supporters of non-Texas universities rubbing it in our faces on state-sanctioned advertisements.