Four of the five are pretty much the same commercial, just different voiceovers. The one called "Brag" is very, very Texas. Everyone not associated with UT will hate it, which is probably what we were going for. The fifth one is people flashing the Hook 'em sign all over the world. Very cool.
I love how simple our ads always are. No need to geek up our commercials with science majors in research labs or kids wearing burnt orange t-shirts lounging around on the South Mall. We're cooler than that.