Texas Longhorns TV Network: UT Inks $300M Deal With ESPN
University of Texas president Bill Powers announced today that the university has reached a 20-year deal with ESPN to carry the forthcoming Longhorns sports television network. President Powers announced that the deal was signed for $300 million dollars, and includes a partnership with IMG College, the company which handles UT's marketing and licensing.
"We see this as a very important part of sort of continuing to reinvent the models through which we do business," Powers said. "This is reflective of being much more creative in how public higher education positions itself as we go forward, even aside from the athletics."
Texas is guaranteed to receive approximately $10 million for the first year of the contract, which in conjunction with the renegotiated Big 12 TV contract will net the university around $30 million in TV revenue alone. About half of the $10 million is presently earmarked for academic initiatives.
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20 years
That is a bit long for both sides isn’t it? I would have thought we would do something for about 5 years to see how it goes. Guaranteed money is a good thing, and Texas is a power business.
Any OL coaches want to be on ESPN 24-7?
sounds like there are outs and escalators all through the deal starting at the 5 year mark
so it is a 5 year deal at 10M or so and then go from there
JD’s like, "you want some fucking pitching? Here’s all the pitching you can stand. Now choke on it, bitches!"- RCCook
"Uhmmm... Where are the boobs? AceJC
Feel better now? laxtonto
You were just lying in the weeds... waiting for your chance, weren’t you? ghostofErikThompson
This is like a sniper, waiting in a ghillie suit for the perfect time to strike. FistOfJamieBenn
This result was the most obvious thing in the history of the internet. Aquaman, Esq. " 1-11-11
sportswriter/bloggers
I’m really interested in what the reaction will be for these people now since a lot took shots at Texas. Several had very nasty things to say because Texas wanted to keep this opportunity over moving to another conference.
Who are you?!
I'm Kick Ass!
by TexasGarcia37 on Jan 19, 2011 10:53 AM CST up reply actions
We're Texas
And I don’t care if that irritates anyone on this board. Dammit, no other school in the country could have pulled this off. We are the Joneses.
"Beautiful despair is hearing Dylan when you're drunk at 3 a.m. Knowing that the chances are no matter what you'll never write like him." Rodney Crowell: Beautiful Despair, 2005.
Notre Dame would be able to sustain their own network. Those people looove the Irish. :-)
What we have here is a failure to execute.
by dimecoverage on Jan 19, 2011 11:15 AM CST up reply actions
Actually, you already have your own. That would be NBC.
What we have here is a failure to execute.
by dimecoverage on Jan 19, 2011 11:15 AM CST up reply actions
I'm in a state of euphoria right now about this.
Please don’t try to bring me back to earth with your little “logic” and “rationality” and “facts.” :-)
"We don't keep up with the Joneses. We are the Joneses." -Deloss Dodds
Point taken. :-)
Go back to celebrating.
What we have here is a failure to execute.
by dimecoverage on Jan 19, 2011 11:20 AM CST up reply actions
Snoopy dance, please?
See ya later, alligator.
by Paleface Horn on Jan 19, 2011 11:21 AM CST up reply actions
I love the Snoopy Dance.
What we have here is a failure to execute.
by dimecoverage on Jan 19, 2011 11:27 AM CST up reply actions
Me too
but I’m saving mine for when we can stop the search for an OL coach. And we’re gonna need a few W’s before I’m shelling out any $$ to Time Warner Cable for this. Also now maybe they’ll freeze season ticket prices and concessions for 5 years. /sarcasm
This is big bidness. No 5-7 next year, baby (I don’t mean you personally, dime).
We have a 12th man and he's Bryan Harsin
by SpiritOfTheFedora on Jan 19, 2011 1:50 PM CST up reply actions
for 4 hours 6 Saturdays every fall.
Whoever said laughter is the best medicine had clearly never tasted Scotch.
Who are you calling "those people"?!
Probably right, though. I’m sort of surprised I haven’t heard anything about an ND channel.
Everyone already hates us.
But who gives a rat’s whiskers, right? I know I don’t.
See ya later, alligator.
by Paleface Horn on Jan 19, 2011 11:20 AM CST up reply actions
They already hate us, so why try? See the article link about the pigs in today’s BDR. They are already whining.
What we have here is a failure to execute.
by dimecoverage on Jan 19, 2011 11:28 AM CST up reply actions
Can you believe they actually say "Sooey, Pigs"?
See ya later, alligator.
by Paleface Horn on Jan 19, 2011 11:46 AM CST up reply actions
Worse.

What we have here is a failure to execute.
by dimecoverage on Jan 19, 2011 2:33 PM CST up reply actions
It looks like he's been chewing on that thing!
I've been fueling my dreams eating greens and beans...
by 16thLonghorn on Jan 19, 2011 2:58 PM CST up reply actions
off topic
but does anybody have any idea what kind of offense we will be running next year? Is it gonna be more like Boise states or more like a spread?
Dolphins get a lot of good publicity for the drowning swimmers they push back to shore, but what you don’t hear about is the many people they push farther out to sea! Dolphins aren’t smart. They just like pushing things.
---Dwight Shrute
I repeat, it will be "The Texas System".
A Major-Harsin hybrid the likes of which the college football world has never seen.
"That defense couldn't stop a nosebleed." - Bart Scott/New York Jets
would it be wrong of me to say
“i have a boner?”
Dolphins get a lot of good publicity for the drowning swimmers they push back to shore, but what you don’t hear about is the many people they push farther out to sea! Dolphins aren’t smart. They just like pushing things.
---Dwight Shrute
The might be somewhat passe...
BOOM M’FER!
"That defense couldn't stop a nosebleed." - Bart Scott/New York Jets
Now for the important question - when will this channel be available?
And can I get it on the East Coast?
I'm encouraged...
…by the fact that the partnership is with ESPN. I’ll bet I’ll be seeing it in my DirecTV lineup.
To be filled in later.
by Hopkins Horn on Jan 19, 2011 10:52 AM CST up reply actions
ESPN wants to make money. They will push it like they do the SEC. The Bevo network will be viral.
What we have here is a failure to execute.
by dimecoverage on Jan 19, 2011 10:53 AM CST up reply actions
I bet it will be a part of the sports extra packages on cable/satellite.
Thought it might be on a lower cable tier (i.e., cheaper) in Texas, I bet it will be available on most east coast cable providers if you pony up. The only problem is going to be whether ESPN and the cable companies get into arguments about the fees, a la the Big Ten and NFL networks.
The only problem is going to be whether ESPN and the cable companies get into arguments about the fees, a la the Big Ten and NFL networks.
Which seems to happen with nearly every specialty sports channel
by BrooklynHorn on Jan 19, 2011 1:49 PM CST up reply actions
Exactly
If your local cable company is like mine tt ain’t gonna be ‘free’.
We have a 12th man and he's Bryan Harsin
by SpiritOfTheFedora on Jan 19, 2011 2:00 PM CST up reply actions
The UT Network:
Begins in the Fall and Powers said that he anticipates that the network would be included in basic cable system channels in Tx, Ok, and maybe La and elsewhere it’s likely to be offered as a premium, perhaps part of a sports package or as a stand-alone channel,
ATX
This is my favorite part of the article:
"This will be high-level, entertaining cultural, music, scientific, Discovery Channel, History Channel kind of stuff," Powers said. "And we have a team put together working on it, and that will be done in collaboration with ESPN."
“high-level… History Channel kind of stuff.”
Will they be tracking private planes
And stalking all OL Coaches? They could make a fortune right now.
I'm not sure if anyone here is familiar with the "Your Argument is Invalid" Meme
But anytime we get a troll over here we can now play the “We just signed a $300m TV contract. Your argument is invalid” card.
"We don't keep up with the Joneses. We are the Joneses." -Deloss Dodds
Someone needs to create a gif for that.
What we have here is a failure to execute.
by dimecoverage on Jan 19, 2011 11:31 AM CST up reply actions
As to the the academic part of the deal
This will soften the budget cuts more than a bit. I wonder how upset the faculties of the other Big 12 schools are that their athletic departments won’t be endowing chairs/guarding against faculty layoffs or departmental elimination.
proud to swim home
I agree, learned hand.
I really like that they’re willing to give academics half of the proceeds in the beginning, especially considering the academic programing is only slated for about 3 hours of the day. Great call by the powers that be. Now, it’s going to be interesting to see how all the haters find a way to spin this just as a PR move and how we’re still evil in the end.
"We don't keep up with the Joneses. We are the Joneses." -Deloss Dodds
I’m starting the countdown until someone suggests cutting UT’s budget more to account for this new revenue.
proud to swim home
by learned hand on Jan 19, 2011 12:09 PM CST up reply actions
And a counter
For the number of people complaining about the state laying off lots of employees and complaining that athletics gets this kind of deal. Of course those people completely ignore the fact that UT athletics is a 100% self sufficient entity and takes no state dollars whatsoever. But, why let facts get in the way of a good emotional argument/rant, right?
"We don't keep up with the Joneses. We are the Joneses." -Deloss Dodds
now you're talkin'
See ya later, alligator.
by Paleface Horn on Jan 19, 2011 12:15 PM CST up reply actions
I saw a Tech fan the other day
talking about how Mack Brown is paid $5 million a year by the State of Texas taxpayers
Some people can’t be helped, no matter how often you tell them the facts.
It's funny you mention a Tech fan saying that, Beergut
I live in Lubbock and used to listen to the AM radio local sports show in the mornings (keywords: used to). Before our game last year one of the commentators kept going on and on about the PUF money and how it was the reason Tech couldn’t compete as well with UT. Every time someone would talk about the difference between the two schools he would mutter “PUF money” under his breath. I have never in my life called into a radio show, but I was so close to calling them last year to set the record straight, let him know that our athletics dept uses no state money, and generally make him feel like an asshat. They’re an awfully homerish bunch on that show, but I was always able to handle it until that. I promptly decided that those people had zero credibility and stopped tuning in.
"We don't keep up with the Joneses. We are the Joneses." -Deloss Dodds
my experiences listening to local radio jackasses
indicate you wouldn’t have had much luck.
Anyone who calls such a show with a patient, thoughtful, dissenting opinion (particularly one that makes the host look bad) tends to be 1) belligerently interrupted (the host stopping the bleeding), then 2) the host begins an angry incoherent rant which is often only marginally related to what the caller said and is certainly not a direct response (this is misdirection that serves two purposes: it gets the audience to shift its attention away from what the caller was saying, and it also flusters the caller), and finally 3) the caller is cut off, at which point the hosts “win back” the audience by trashing the caller when he is no longer there to defend himself.
This is such a common formula that one would think it was taught directly in broadcasting. The darker truth is probably that human preservation instincts are so fine-tuned that the hosts are probably not consciously aware that this is what they’re doing.
Either way, you cannot win an argument on one of those shows.
by BrooklynHorn on Jan 19, 2011 2:36 PM CST up reply actions
And that
Is precisely why I chose not to call in. I just, to steal a commonly overused cliche, “took my ball and went home” by choosing to not tune in. Like Beergut said, you just can’t reason with some people.
"We don't keep up with the Joneses. We are the Joneses." -Deloss Dodds
I believe I've seen a cable news show host or two with the same MO
“Cut his mike!”
Just Harsin around.
by burntorangehorn on Jan 19, 2011 11:39 PM CST up reply actions
What exactly
Does the longorn network provide? ESPN will show more Longhorn games? Or will there be extra insider stuff with shows and stuff?
by jtdiddy on Jan 19, 2011 12:17 PM CST via mobile reply actions
Or some of this stuff.
Replace Wylie workout show with MadDog.
What we have here is a failure to execute.
by dimecoverage on Jan 19, 2011 12:21 PM CST up reply actions
This would be my favorite.
BEVO ON THE TOWN. Just take Bevo out on a leash in public places and see what he eats. Again: you’d watch it for way longer than you think.
I wonder if we could take Bevo to Norman?
What we have here is a failure to execute.
by dimecoverage on Jan 19, 2011 12:22 PM CST up reply actions
No junk food please. nt.
I call bullshit! Bevo size!
by Ese-De-SA on Jan 19, 2011 12:37 PM CST via mobile up reply actions
That does sound like a cool idea
kinda like the diners, dives and drive in’s thing with a UT slant. Go on the road to Big 12 venue’s or during out of conference game week cover the local flavor. I’d watch.
by soonerspeak on Jan 19, 2011 12:48 PM CST up reply actions
I saw that this summer
I loved every one of those, especially “Liftin’ Stuff.” I highly recommend youtubing the song mentioned and listening to it while looking at the picture. Makes it that much better.
"We don't keep up with the Joneses. We are the Joneses." -Deloss Dodds
This EXACTLY
The biggest recruiting advantage any university has EVER had. That’s why tamu and others are pissed. We just guaranteed top recruiting classes in every major and minor sport. If I’m a tennis/baseball/swimming/golf/softball/whatever stud, I now get a chance to be on TV when I have no chance in hell at another school. Do not underestimate how big this is.
The slow wave is our best weapon.
Btw,
If anyone needs a good laugh, hop on over to TexAgs and just browse the thread about our deal. Quality stuff.
"We don't keep up with the Joneses. We are the Joneses." -Deloss Dodds
Link, please. :-)
What we have here is a failure to execute.
by dimecoverage on Jan 19, 2011 12:54 PM CST up reply actions
I lose IQ points every time I visit texags
I should stop.
Whoever said laughter is the best medicine had clearly never tasted Scotch.
It’s more like a lobotomy.
What we have here is a failure to execute.
by dimecoverage on Jan 19, 2011 1:14 PM CST up reply actions
This...
I expect the administration (Texas A&M admin) will act appropriately to negotiate their share of the pie.
Ummmm. What share?
What we have here is a failure to execute.
by dimecoverage on Jan 19, 2011 1:17 PM CST up reply actions
This...
maybe texas is concerned with all the a&m threats to leave for the sec so they are protecting themselves in case big brother abandons them and goes east.
emphasis mine.
by vy til i die on Jan 19, 2011 1:42 PM CST up reply actions
No, no... this....
In additon, with the herns now becoming the de facto “Yankees” of the college sporting world, this is likely to increase the number of Aggie supporters as a natural reaction against the herns.
haha, this dude understands the reality of the situation
Can’t get ESPN….got to Fox Sports
Can’t get Nike $….go Adidas
Coke won’t pay….go Pepsi
Jeez….do we go 2nd rate on everything?
Two things will never change...Jesus loves us and UT is awesome.
Viewability Ratings.
ESPN must feel pretty confident that UT Football will not be repeating season 2010, or that money won’t be so profitable. I think it was ESPN, or ABC, can’t remember, that cut off the final pieces of one of the Longhorns 2010 football games toward the end because it was so bad. They just switched to another game. With an independent Longhorns channel, what will they switch too when the game goes unbearable?
I'm sure the rivals are saying
that ESPN no longer has to worry about hiding their pro-Texas bias. BOMC (burnt orange media conspiracy) is not longer a conspiracy! Just reality.
by goingforthecorner on Jan 19, 2011 12:58 PM CST reply actions
Not bad for a 5-7 program. Just imagine if Texas had gone 6-6 and made to a bowl,
perhaps the network would have been in 3-D?
by Lincoln on Jan 19, 2011 1:36 PM CST reply actions 1 recs
Just posted this in BDR, but it is more appropriate here:
2 questions:
1) Does this mean the one or so football game per year that isn’t normally televised (but is available on PPV) is going to be aired? If so, does that mean that literally every Texas football game from now until eternity will be televised?
2) If ESPN is paying the University $300 million and investing $400 million in production, are they legitimately expecting a greater than $700 million return over 20 years? Sounds like a stretch for a limited-interest subscribers channel, but who knows?
I had that second though as well, Brooklyn
But, I just can’t believe that ESPN would dive into this sort of deal without THOROUGHLY doing their homework on the ends and outs and are confident it will pay off. I could be wrong, but it seems unlikely that the Disney empire would go all in on a hunch like this.
"We don't keep up with the Joneses. We are the Joneses." -Deloss Dodds
I have another question
Is there any other university with a deal like this? Does this make us ’America’s team’?
We have a 12th man and he's Bryan Harsin
by SpiritOfTheFedora on Jan 19, 2011 2:09 PM CST up reply actions
Depends on the #'s they can charge
with approx 8M cable households in Texas and a 80% retention rate and a $0.30 monthly fee (which is pretty low) would provide approximately 23M annually not including advertising..
So there is approximately 8M on a low end. Move it to $0.40 and it is closer to 31M.
There is a lot of room to make up the initial investment and more importantly that the $$ investment should be viewed as not only a startup cost but also a longterm R&D cost for this model to be used in instances such as ND and OU.
JD’s like, "you want some fucking pitching? Here’s all the pitching you can stand. Now choke on it, bitches!"- RCCook
"Uhmmm... Where are the boobs? AceJC
Feel better now? laxtonto
You were just lying in the weeds... waiting for your chance, weren’t you? ghostofErikThompson
This is like a sniper, waiting in a ghillie suit for the perfect time to strike. FistOfJamieBenn
This result was the most obvious thing in the history of the internet. Aquaman, Esq. " 1-11-11
but that assumes
that all 8 million households will get the channel. Will it now be featured automatically in basic packages, or will it be for special subscribers (like Gol TV)? If it is the latter, those figures should drop pretty dramatically.
by BrooklynHorn on Jan 19, 2011 2:39 PM CST up reply actions
Yes, I think they're saying it will be part of basic cable in the TX region
ESPN probably has the clout to negotiate it in along with all of its other channels.
Think of it like ESPN-Longhorn, which would be part of the package that includes ESPN-2 and ESPN-Classic
but ESPN classic became an upgrade channel for most providers last year
hard to imagine getting ESPN Longhorn but having to pay for ESPN Classic
by BrooklynHorn on Jan 19, 2011 2:57 PM CST up reply actions
In Dallas or Houston it would make sense
Probably more content on ESPN-Longhorn than Classic that you would want.
actually that assumed 6.4M or 80%
which is a pretty close estimate due to coverage maps of the big time providers.
The real question will be charges for non-regional and long distance subscribers.
As far as local rights, being that ESPN is pushing it and the contingency tie ins with most ESPN networks I would look and see if your local cable provider has ESPN News on the regular sportsteir. If so, I would not be surprised to see you have the Bevo Network in Sept.
JD’s like, "you want some fucking pitching? Here’s all the pitching you can stand. Now choke on it, bitches!"- RCCook
"Uhmmm... Where are the boobs? AceJC
Feel better now? laxtonto
You were just lying in the weeds... waiting for your chance, weren’t you? ghostofErikThompson
This is like a sniper, waiting in a ghillie suit for the perfect time to strike. FistOfJamieBenn
This result was the most obvious thing in the history of the internet. Aquaman, Esq. " 1-11-11
Perhaps ESPN is consciously overpaying.
If Texas creates this network with ESPN, then it doesn’t go with Fox. And if Texas has this network, it’s less likely that the Big 12 creates its own network with Fox. And ESPN has to pay much less for a Texas network than a Big12 network.
There’s more to value than just dollars generated. A virtual monopoly that prevents Fox from becoming a big player in these sorts of arrangements has to be worth a fair amount of money to ESPN. Plus, there’s always the possibility that Texas goes independent in a few years and actually does make the money back for ESPN.
well played sir
I was of the thinking that this would guarantee UT goes independent eventually. Never crossed my mind about monopolizing Fox out.
Two things will never change...Jesus loves us and UT is awesome.
the only counter point I would make
is that your theory better explains the $300 million to UT than it does the $400 million toward production costs; the latter does seem to suggest a desire (and an expectation) for profit.
by BrooklynHorn on Jan 19, 2011 2:47 PM CST up reply actions
That's true.
I think they might sink that much money into it if they think they can earn some but not all of it back. It depends on how much freezing out Fox is worth to them. If it’s worth $700 million to them, then I don’t think it’s absurd to sink $400m into production and $300 in rights fees. It’s it’s worth $300m to them, then maybe they think they can earn $400m back over the course of the 20 years. Who knows.
Additionally, laxtonto could be right that ESPN views that $400m as a cost they would have to sink into any such venture and that at least some of the infrastructure they create for the UT network could would be a one-time expense that they wouldn’t have to replicate for similar future endeavors.
I admit I haven’t kept up. What about the PAC 10 12 whatever contract. Anyone know if they are negotiating with Fox or ESPN?
What we have here is a failure to execute.
by dimecoverage on Jan 19, 2011 3:11 PM CST up reply actions
I think it'll be profitable
People are shocked at the money ESPN is spending on College Football, but they’re trying to corner the market and they’re doing a pretty good job.
First… get all the content….
Second… raise prices.
This is a venture that just has to break even initially.
Think of the 400M not as in investment into UT but and investment or R&D cost to see if the format will work. If it does, then the Big 12 most likely will be the genuie pig for the future of media distribution in college sports; school specific and/or school cluster specific programing at the local media level augmented by a large deal for the whole conference for the rights to the games themselves.
If this model works there are a couple of big names that would fit right into the Big 12. ND would become an instant target and the loss of that revenue and content to NBC would be worth the 400M startup cost to ESPN alone.
JD’s like, "you want some fucking pitching? Here’s all the pitching you can stand. Now choke on it, bitches!"- RCCook
"Uhmmm... Where are the boobs? AceJC
Feel better now? laxtonto
You were just lying in the weeds... waiting for your chance, weren’t you? ghostofErikThompson
This is like a sniper, waiting in a ghillie suit for the perfect time to strike. FistOfJamieBenn
This result was the most obvious thing in the history of the internet. Aquaman, Esq. " 1-11-11
Also, in addition to cable subscriber fees, ESPN gets ad revenue
While I imagine a lot of slap-chop commercials during the cross country coverage, ESPN will make up plenty of money during football games. Subscriber fees alone probably wouldn’t offset the annual premium the network’s paying, but the combination of those fees, advertising, and value-added exclusivity might.
And ESPN probably won’t have to pay additional money to “promote” a lot of Texas football, basketball, and baseball games to ABC, ESPN, or ESPN2, so that’s at least a partial offset to the contract, right?
Just Harsin around.
by burntorangehorn on Jan 19, 2011 11:47 PM CST up reply actions
I would assume...
Does this mean the one or so football game per year that isn’t normally televised (but is available on PPV) is going to be aired? If so, does that mean that literally every Texas football game from now until eternity will be televised?
yes. Every game which would ordinarily go to PPV will be on the network, plus some other OOC games which one would assume would be a FSN type of game (think the Wyoming and UNM games of the world) will be there.
I have to imagine that the fact that we filled up our OOC slate for so many years in advance just before this announcement was not coincidental. I have to assume that many of those agreements came with language which would allow us to offer them on our own network.
It will be interesting to see, once the conference starts renegotiating its TV contacts, if we’ll push for the right to show a conference game on our own network as well.
To be filled in later.
by Hopkins Horn on Jan 19, 2011 3:07 PM CST up reply actions
Just started putting this together
Ole Miss, BYU, Notre Dame, USC ooc games all coming up. ESPN will make money on these games alone.
Two things will never change...Jesus loves us and UT is awesome.
Think about it from UT's side outside of the money
You can honestly go to every recruit for every major sport and tell them that every, single game will be televised.
You’re from California? Florida? Don’t worry son, your parents just dial up ESPN-UT and they’ll see you every weekend no matter who we’re playing.
You can honestly go to every recruit for every major sport and tell them that every, single game will be televised.
With the ESPN/SEC contract, can’t every SEC school already say that? And can’t every Big 10 school say that as well right now?
I think we’re playing catch-up here more than setting a precedent.
To be filled in later.
by Hopkins Horn on Jan 19, 2011 3:08 PM CST up reply actions
Really? Is every Northwestern game televised live?
by BrooklynHorn on Jan 19, 2011 3:12 PM CST up reply actions
Every home game, yes.
Every home football game for every Big 10 school is broadcast live on the BTN if it’s not shown anywhere else.
Technically speaking, we cannot guarantee as much. We can now guarantee that every home OOC game will be shown on national TV.
I don’t think we can guarantee that every road game will be shown.
What I don’t know is whether we can guarantee every home conference game will be shown. What if we have another season like the last one, and our next to last conference game is a home game between two 3-7 teams in Texas and KSU, and that game, being the least attractive of the five conference games on that day, isn’t picked up by ABC, ESPN or FSN. Would we have the right to show that game on our own network, or would that violate the existing conference television agreement?
To be filled in later.
by Hopkins Horn on Jan 19, 2011 3:20 PM CST up reply actions
Of course
I’m just trying to be technically correct, and I’m just laying out a scenario in which I don’t if we’d be allowed to show a home game on our network even if not shown anywhere else.
To be filled in later.
by Hopkins Horn on Jan 19, 2011 3:28 PM CST up reply actions
Yes, and it's glorious.
proud to swim home
by learned hand on Jan 19, 2011 3:48 PM CST up reply actions
I think...
…more SEC “other” sports are shown on the U than before, but this is definitely a differential for us with sports like women’s hoops, babeball, soccer, etc.
At the end of the day, our football team will incrementally receive the smallest exposure boost of any of our sports as a result of the network.
To be filled in later.
by Hopkins Horn on Jan 19, 2011 3:21 PM CST up reply actions
Agreed - the only real benefit to the football team is branding.
The football team is just the carrot that allows us to sell everything else for so much money.
Yeah, I think we will also see a lot of "behind the scenes" football programs / commentary
Stuff that wouldn’t air on ESPN except as a “special” about the Longhorns would be considered normal programming.
Bio show on DKR? Produced by UT’s RTF department?
But yeah, for live events this station will really rock baseball/volleyball.
Hmmm
I wonder what connection, if any, the college of communications might have. At the very minimum it should serve as an opportunity for internships.
by BrooklynHorn on Jan 19, 2011 3:46 PM CST up reply actions
which should do great things for those teams
How many volleyball players can have her parents watch most of her games out-of-state? Even baseball. This may be the best of the recruiting advantage.
by BrooklynHorn on Jan 19, 2011 3:45 PM CST up reply actions
Maybe we'll get a coach's show
though I think Mack doesn’t like dealing with these. But yes, we should see more women’s hoops, babeball, etc. Self would especially like to see more babeball.
We have a 12th man and he's Bryan Harsin
by SpiritOfTheFedora on Jan 19, 2011 3:47 PM CST up reply actions
I agree that this is much more of a catch-up to what is going on with the SEC/Big10
But it will give us an enormous advantage here in the Big 12.
Still, even with the SEC/Big10 contracts… they’re still splitting time between people in their conference. It won’t affect football as much, since it gets a lot of press anyway, but you can tell your volleyball/baseball/basketball recruits the same thing.
I wonder if there will be a nightly "Longhorn Sports Center." There almost has to be.
I’m getting more excited about this by the minute.
Can we integrate BurnOrangeNation into that show as a TRL-type text-stream at the bottom?
We can take Beergut national.
There could be a show where they just tell Aggie jokes....
While the most absurd texags posts scroll on the bottom.
Will we have HD?
See ya later, alligator.
I had this same question.
I assume so?
"We don't keep up with the Joneses. We are the Joneses." -Deloss Dodds
I wonder about the impact this could have
on unifying the UT community. At the moment, depending on inclinations, one might get his or her UT news from BON, or Orange Bloods, or the Statesman, or KVUE,or 104.9, etc. But if this network is in practically every longhorn household, I imagine we may all begin to feed from the same source.
The mother ship, so to speak?
What we have here is a failure to execute.
by dimecoverage on Jan 19, 2011 4:08 PM CST up reply actions
Sorry, I just couldn’t resist. Your “from the same source” comment made me think of all the sci-fi/alien movies. :-)
What we have here is a failure to execute.
by dimecoverage on Jan 19, 2011 4:13 PM CST up reply actions
I think the network could conceivably foster
more consensus among Longhorn perceptions than the variety we see bandied about today, but BDR will have the edge in immediacy and interactivity, which I guess makes you BBOM. :-)
by BrooklynHorn on Jan 19, 2011 4:36 PM CST up reply actions
She's going to have to start eating lots and lots of Whataburger
If she’s going to live up to the “Big” aspect of the title, at least that’s my guess based upon how much she advocates healthy living.
"We don't keep up with the Joneses. We are the Joneses." -Deloss Dodds
Whataburger?
Never.
What we have here is a failure to execute.
by dimecoverage on Jan 19, 2011 7:04 PM CST up reply actions
Not the mama!

Eight Walls
<> a new MMA blog from Fantake
by kriess on Jan 19, 2011 4:42 PM CST up reply actions 1 recs
wow
raise your hand if you completely forgot that show existed.
by BrooklynHorn on Jan 19, 2011 5:05 PM CST up reply actions
WE'RE RICH BIOTCH!

Eight Walls
<> a new MMA blog from Fantake
by kriess on Jan 19, 2011 4:20 PM CST reply actions 1 recs
Wilbon is wearing Burnt Orange on PTI
Coincidence?
"We don't keep up with the Joneses. We are the Joneses." -Deloss Dodds
BEST NEWS
Orange and White Spring Game will be on ESPN and not FSN. This alone made me so happy I almost cried.
Who are you?!
I'm Kick Ass!
Not to be overly negative
but why would anyone pony up any extra money to get a channel to watch Texas swimming & diving, volleyball, soccer, and women’s basketball? Maybe you get one football game against Louisiana-Monroe. Correct me if I am wrong, but these are the Tier 3 rights? That means the games that ABC and Fox pass on. With only 38,000 people subscribing to Bevo-D why are any more going to subscribe to this? I just do not see how this is going to last past the original 5 years.
On the bright side, hopefully the perceived inequality that this contract has created will make the Big 12 collapse and A&M can head to the SEC.
You underestimate our fan base
I can only speak for myself, but I am going to JUMP at the opportunity to be able to see more of our baseball games, women’s volleyball, and our (always a national contender) swimming and diving team. I support all of our sports, and I am looking forward to having the opportunity to become more acquainted with the ins and outs of our non revenue generating programs, and I suspect a multitude of Longhorns are in the same boat as me.
Besides, if you read the reports on this, it looks like ESPN is going to try to get this channel worked into various cable packages, which they likely have the clout to accomplish. This means that many people are going to pay for this channel whether the specifically looked to get Bevo-TV or not.
Also, where do you get this number of 38,000? UT has one of the largest alumni bases in the country, if not the world. 38k is quite the low estimate.
Finally, looking at it from that perspective ignores all the residual benefits this network is likely to generate on both sides. For example, the 50% of proceeds that are going to academics are going to help the University during these steep budget cuts coming down from the capital. On ESPN’s end, even if it is ultimately found that they overpaid, from a competition perspective this puts them closer to edging FOX out of the college sports picture. There are obviously more which have been discussed in great detail earlier in this thread, but you get the idea.
"We don't keep up with the Joneses. We are the Joneses." -Deloss Dodds
The vast majority of people in Texas aren't going to have to pony up for anything.
It will likely be a basic (or slightly-above-basic) cable channel. Those not in Texas will have to buy a bigger sports package to get it, which isn’t that big of a deal for dedicated fans (a couple of bucks a month for a bunch of sports channels including the Longhorn network), many of whom probably already subscribe to that sports package. You’re thinking of this like HBO or something where you have to specifically subscribe to an individual channel. But you should think of it more like ESPN Classic or ESPN News: a channel that comes on a tier of cable offerings.
Lots of people are going to get the channel, and if they get it, they’re probably going to watch at least some of the programming.
You're narrowly focused on sports
I will not be surprised to a portion of the daytime programming aimed toward high school students. Between the academic programming and the occasional high school game we’ve got a good story, and could probably get “sponsored” programming by selected vendors with limited advertisements.
I wouldn’t be surprised by a mountain of patriotic Texas programming (everything from cooking shows to history themed shows) and high school, UT sporting events. Perhaps even the odd game from another college that cut a deal to avoid PPV. A&M may even have a few televised OOC games, carried by ESPN-UT.
proud to swim home
by learned hand on Jan 19, 2011 5:06 PM CST up reply actions
Perhaps even the odd game from another college that cut a deal to avoid PPV. A&M may even have a few televised OOC games, carried by ESPN-UT.
This presumes that Bill Byrne has any interest in getting A&M football games on television, which he has not shown in the past.
I expect the pressure to rectify that to intensify, don't you?
Now whether he would alleviate that pressure by televising a game on the UT channel is another story. I suspect that would only exacerbate the problem, but I wouldn’t be surprised to hear that the offer had been made by ESPN-UT.
For some odd reason, I don’t believe that Tech, SMU, U of H or TCU will have the same problem with ensuring a non-PPV outlet for their programming, if the offer is made and sufficiently equitable.
proud to swim home
by learned hand on Jan 19, 2011 5:17 PM CST up reply actions
Interesting...
I was mostly just going for the cheap joke at A&M’s expense, but I do wonder which would be worse for the Aggies: no television or television on UT’s network. And if it happened, would the Aggies be prideful enough to not watch a televised game just to boycott UT?
Could we garner a little extra income by selling time on the network to Little Brother? That way they wouldn’t feel left out.
What we have here is a failure to execute.
by dimecoverage on Jan 19, 2011 7:20 PM CST up reply actions
A&M may even have a few televised OOC games, carried by ESPN-UT.
TexAgs just exploded and ripped a hole in the time-space continuum when you said that.
"We don't keep up with the Joneses. We are the Joneses." -Deloss Dodds
I love it when a plan comes together
proud to swim home
by learned hand on Jan 19, 2011 5:18 PM CST up reply actions
How odd?
An aggie not liking Texas getting its own channel and thinking it will fail. Hmm, jealous much!
Who are you?!
I'm Kick Ass!
by TexasGarcia37 on Jan 19, 2011 5:34 PM CST up reply actions
I would watch that game.
If it was on ESPN-UT
Who are you?!
I'm Kick Ass!
by TexasGarcia37 on Jan 19, 2011 5:38 PM CST up reply actions
By the way, Mike...
…rather than asking an honest question like you, your buddy Beergut is resorting to tinfoil headgear…
You should really have him checked out.
Epic post by beergut.
proud to swim home
by learned hand on Jan 19, 2011 6:05 PM CST up reply actions
If the network put on show where they took Bevo around to just eat stuff (see EDSBS parody of our network idea), I would pay to see it. In fact, I would pay to see anything they put on.
Teasips are not 2%ers, unlike quite a few Aggies. We go all in for our Alma mater.
Enjoy the SEC.
What we have here is a failure to execute.
by dimecoverage on Jan 19, 2011 7:16 PM CST up reply actions
Aggie reaction
Its funny, I see this network as an additional revenue stream to help out the non-revenue sports at UT, but the forum posters over at Texags see it as the END OF THE GODDAMN WORLD and PROOF THAT ESPN IS IN CAHOOTS WITH TEXAS.
Its pretty funny actually. Not once do any of them wonder if creating this channel has absolutely nothing to do with A&M at all.
Its also funny that the (mostly) staunchly conservative aggies are by and large demanding a socialist revenue sharing structure from UT’s channel.
It's huge news
anyone who hadn’t realized that Texas holds all the cards to do just about whatever they want should take it as a big wake-up call.
I wouldn’t be surprised to see the fact that Texas got such a huge amount of cash cause some consequences elsewhere as people re-evaluate their cash flow issues.

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