I believe since about 2006 the Texas/OU game has officially been know as the AT&T Red River Rivalry. They are the main sponsor of the game. I believe there will be AT&T booths and tons of places with the AT&T sponsorship prevalant this weekend at the Cotton Bowl. All Longhorns should let any AT&T representatives present know in no uncertain terms that they want AT&T U-verse to carry LHN as quickly as possible. They should also let them know they are willing to contact those in power to complain about AT&T's sponsorship of the game if they continue to be unwilling to carry the network.
I thought maybe those cans of orange halloween hairspray would do a good job of writing "LHN" across those nice blue and white AT&T logos that are sure to be all over the fairgrounds, but I rethought since noone should risk getting tossed for vandalism.