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Longhorn Network To Televise Rice Opener, Another Big 12 Contest

In a press release Tuesday afternoon, ESPN announced that the fledgling Longhorn Network will televise two games during the 2011 football season -- the opener against Rice on September 3 and a Big 12 contest to be determined.

The news addresses a major concern for the network -- that the third-tier rights held by the ESPN-produced channel would seriously limit the number of football games it could televise. ESPN no doubt opted to move a game off of its other channels in order to give Longhorn Network a major boost in its inaugural season and to help secure better distribution as the sports broadcasting behemoth seeks to finalize distribution deals in advance of the August 26 launch.

The opener against Rice will be the highlight of week-long Longhorn football coverage leading up to the game, beginning with Game Plan with Mack Brown, televised the Thursday before the game. On September 3, the Longhorn Network will feature a two-hour Texas GameDay telecast live from DKR -- similar to the popular College GameDay, followed by Texas GameDay Final, a two-hour wrap of the game live from the field, as well as other content throughout the week.

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Dumb question du jour...

For those in the majority around the country that will likely not get the Longhorn Network, does this mean that those games won’t be broadcast in our areas? Will other outlets still carry the LHN games?

We're going to play like we're in a bad mood.

by JoeT63 on Jul 5, 2011 4:05 PM CDT reply actions  

ESPN is still working on distribution deals

I would be really surprised if the major carriers in Texas didn’t agree to some way to telecast it before the game. I think it would be unwise for them not to reach some type of agreement. And keep in mind that the games should still be available on espn3.com as well.

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by Wescott Eberts (GoBR) on Jul 5, 2011 4:07 PM CDT up reply actions  

But...

…when the Big 10 Network launched, I don’t think there were any distribution deals reached. If a carrier didn’t pick up the network as a whole, you were SOL if you were a Ohio State fan in DC who wanted to watch your game on Comcast. I’d actually expect the same here: ESPN plays hardball to get the cable and satellite providers to carry the network, and if they don’t, well, better double down on customer service staff for a few days to deal with the irate phone calls.

by Hopkins Horn on Jul 5, 2011 4:23 PM CDT up reply actions  

Thanks for the take.

that would certainly be frustrating not being able to watch the opening game.

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by Wescott Eberts (GoBR) on Jul 5, 2011 4:30 PM CDT up reply actions  

Get ready for it...

…I fear there’s gonna be a lot of frustration expressed on BON in the days leading up to the Rice game from a good chunk of our readers and their inability to watch the game wherever they are.

by Hopkins Horn on Jul 5, 2011 4:35 PM CDT up reply actions  

how bout a Cox Cable customer who lives in Omaha?

I am dreading whatever my chances are of seeing Texas games this year. Screw you nebraska for going to the big 10!

by dukeoforange on Jul 5, 2011 5:39 PM CDT up reply actions  

What's the number...?

We're going to play like we're in a bad mood.

by JoeT63 on Jul 6, 2011 8:51 AM CDT up reply actions  

I'm slightly surprised that the Rice game was picked up . . .

. . . though the announcement that a second game will be picked up dilutes my reasoning: I had assumed a later, not earlier, game to allow more time to build up on pressure on carries to broadcast the network.

by Hopkins Horn on Jul 5, 2011 4:24 PM CDT reply actions  

I get ESPN3 through my ATT/direct TV service right now. So I should be able to see the game one way or another, correct?

by UT_BKC on Jul 5, 2011 4:38 PM CDT reply actions  

Agreed

I don’t want to be a Debby Downer on this subject, but I think a significant number of us will be scrambling for the first game. Down the road, practically everyone everywhere will have the network. Just not on opening day.

by Hopkins Horn on Jul 5, 2011 4:49 PM CDT up reply actions  

It was pointed out to me on Twitter

that the Big Ten Network didn’t get a deal done with Time Warner Cable in Columbus until the second year. I can’t imagine that happens in Texas, but with Time Warner, I’m not making assumptions.

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by Wescott Eberts (GoBR) on Jul 5, 2011 5:20 PM CDT up reply actions  

I just posted a question on Frank's blog...

…asking clarification of what happened with the BTN, and someone pointed out in response that the value of these niche conference/school networks is better known now than it was when the BTN launched, which I suppose is good news for those wanting to be optimistic about deals being struck in time.

by Hopkins Horn on Jul 5, 2011 5:28 PM CDT up reply actions  

so true

The Mtn. which launched before had piss poor distribution even within the Utah market which was their biggest market and it was only on Comcast no DirecTV and still not on Dish.

I know that the Mtn. is much smaller then BTN, but it took two seasons to get it on DirecTV.

by Jeremy Mauss on Jul 5, 2011 5:33 PM CDT up reply actions  

Cant be Worse

Than the time I spent $75 for La Monroe!

Change isn't good or bad it just "is". Don Draper of Madmen

by realmccoy on Jul 5, 2011 9:23 PM CDT via mobile up reply actions  

Heard back from ESPN

Longhorn Network games will not be available on ESPN3.

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by Wescott Eberts (GoBR) on Jul 6, 2011 1:06 PM CDT via mobile up reply actions  

This makes sadclownface.

How can you govern a country that has 246 varieties of cheese? --Charles De Gaulle

by burntorangehorn on Jul 6, 2011 1:13 PM CDT up reply actions  

LonghornNetwork.com

http://www.utexas.edu/news/2011/04/03/longhorn_network/

At launch, the broadband site will be the actual Longhorn Network’s home. Even if your local carrier doesn’t have LHN, you can still see the games via the website.

by Csingle10 on Jul 7, 2011 11:48 AM CDT up reply actions  

it would make sense

But I think ESPN3 also has blackout restrictions.

by Jeremy Mauss on Jul 5, 2011 5:22 PM CDT up reply actions  

The Rice game should sell out.

Which is the only reason it would be blacked out, right?

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by Wescott Eberts (GoBR) on Jul 5, 2011 5:22 PM CDT up reply actions  

....

I don’t recall the sport but I do know they do have some blackout restrictions. So regarding college football I could be wrong.

by Jeremy Mauss on Jul 5, 2011 5:29 PM CDT up reply actions  

Any word

on where to get the Longhorn network. I probably won’t get it living in Utah. But i do have DirecTv so maybe there is a way with that to get the channel.

by Jeremy Mauss on Jul 5, 2011 5:21 PM CDT reply actions  

Nice!

Any word if its a regional network in Texas area or more national?

The Mtn. network is a local channel on DirecTv if you live in the footprint but it is on the sports pack in other areas outside of the conference footprint.

by Jeremy Mauss on Jul 5, 2011 5:24 PM CDT up reply actions  

Makes sense

I usually get the sports pack during football season to record a few extra games I may not get.

by Jeremy Mauss on Jul 5, 2011 5:28 PM CDT up reply actions  

This is why I have DirecTV

I get these sense that, when a new network pops up, the main question inside DirecTV HQ is “what do we have to do to get this network,” while I get the feeling that the same issue is phrased by most major cable companies as “how long can we hold out before we have to give in and add the network.”

by Hopkins Horn on Jul 5, 2011 5:30 PM CDT up reply actions  

I'm in Lubbock

And, every time I go to the website, all of the carriers listed say “X Carrier currently has no plans to launch the Longhorn Network.” This is incredibly disconcerting to me because I assumed it would be readily available everywhere in the state. Does anyone have any insight to what carriers are likely to have it and how broad the coverage is going to be? I have Uverse, fwiw.

There is so much beauty because life can be so symmetrical that it gives birth to this almost silent poetry . . . (like) a girl who's terrible at grammar saying, "Mama, you raised me good," and then being pushed down a well . . .

by lnghrn53 on Jul 5, 2011 5:33 PM CDT reply actions  

There is so much beauty because life can be so symmetrical that it gives birth to this almost silent poetry . . . (like) a girl who's terrible at grammar saying, "Mama, you raised me good," and then being pushed down a well . . .

by lnghrn53 on Jul 5, 2011 6:31 PM CDT up reply actions   1 recs

I have called every provider in Lubbock....

and so far the same response. I assume it will be added as part of some type of sports package. I am hoping at least a pay per view option.

by LonghorninRaiderland on Jul 6, 2011 1:29 PM CDT up reply actions  

Cox in CA

Anyone know if Cox cable in CA will be carrying the channel?

by jtdoes on Jul 5, 2011 6:05 PM CDT via mobile reply actions  

LHN

I have TWC and recently xtra sports channels like BTN are offered for $6.99/mo. Is this target price for LHN too?

by ValleyHorn on Jul 5, 2011 6:49 PM CDT via mobile reply actions  

interesting

two hours is a lot of time to review a game against Rice

by miketag on Jul 5, 2011 6:55 PM CDT reply actions  

Not this year

With all the new coaching hires and changes in systems, two hours might not be enough time to really breakdown the Rice game.

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I'm Kick Ass!

by TexasGarcia37 on Jul 5, 2011 6:59 PM CDT up reply actions  

The question is whether they'll just use Yackety Sax for all the replays...

…or if they’ll find some other daffy music suitable as a soundtrack.

How can you govern a country that has 246 varieties of cheese? --Charles De Gaulle

by burntorangehorn on Jul 6, 2011 6:59 AM CDT up reply actions  

if you broadcast the press conference

you get 10 minutes each of coach speak from Brown, the two OCs, and the DC. That will take up one hour. Now you need another of whoever is doing the color for the games, trying to explain to us what the coaches really meant to say. I guess that can take up two hours. Better hope it is a blowout so they can have lots to talk about.

by miketag on Jul 6, 2011 3:24 PM CDT up reply actions  

I had always assumed that

this channel was going to be tacked onto our cable package for 99 cents whether we liked it or not

by miketag on Jul 5, 2011 6:57 PM CDT reply actions  

Suddenlink cable better carry LHN

formerly "Horns102591"

by horns1025 on Jul 5, 2011 7:19 PM CDT via mobile reply actions  

No more PPV?

I hope this means the end of the pay-per-view week we’ve had to endure. I just can’t make myself shell out $30 to watch Texas play a creampuff, but I’m always sore about missing the game.

Before you criticize someone, walk a mile in their shoes. If they get mad, you're a mile away AND you have their shoes.

by Caradoc on Jul 6, 2011 7:34 AM CDT reply actions  

Note sure if this will get seen down here,

but Chip Brown is saying on Orangebloods that the likely games for LHN to pick up other than Rice are Oklahoma State, Kansas, Texas Tech, and Kansas State. May do another post about this at some point, but thought I would pass that along.

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by Wescott Eberts (GoBR) on Jul 7, 2011 9:00 PM CDT reply actions  

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