Under a new multiyear agreement announced on Monday between Charter Communications and Disney, the Longhorn Network will be be available to Charter customers in Texas, Louisiana, and Virginia by the 2013 football season.
The fourth-largest cable provider in the country based on revenue, Charter reaches 5.2 million customers in 25 states.
Allen Singer, the Senior Vice President of Programming at Charter, had this to say about the deal:
This agreement enables us to offer our customers additional value, choice and convenience. More and more content is being enjoyed on tablets and other Internet-connected devices, and today's viewers are sharing their TV experiences in new ways. Our agreement with Disney enables more robust ways to enjoy and socialize TV.
When the Longhorn Network launches on Charter, customers will have access to programming on a variety of devices, which appears to be a major reason that Charter reached the deal with Disney.
And while Time Warner, DirectTV, and Dish Network remain significant carriers that have not yet picked up the Longhorn Network, the news about Charter does certainly expand the network's reach in several important states.
Maybe there will even be a time in the near future when all those jokes about no one being able ot watch the network becoming incredibly stale, instead of just sort of stale.