Our daily countdown to the return of Texas football continues with yet another reason to love the fall in Austin.
Marketing works, people. Look, I have no desire at all to eat a tasteless bran flake first thing in the morning. I barely want to eat anything in the morning.
Yet, I want to be a champion.
We all want to be champions.
To that end, some of us eat Wheaties. Brilliant.
--PB--