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A Sneak Peek At The Future Of BON And SBN


If Wednesday taught us anything, it's that there are some pretty amazing things happening around SB Nation right now. I've been fortunate enough to realize how lucky I am to have been a part of this network and to continue to be a part of this network moving forward. For real.

One of the reasons for that is something that's brewing right now that will come to light in the next month or so that will completely revolutionize the user experience here. I can't claim to be an expert in the category, but I have taken an interest in the development of the digital sports marketplace as I've gotten deeper into writing here, so I feel like I can say with some confidence that the next step here will keep SB Nation on the cutting edge moving forward. And our fine readers will benefit tremendously.

I'll let SB Nation founder Tyler Bleszinski take it from here:

It’s with great pleasure that I unveil the first step in the next evolution of Burnt Orange Nation. In the next month, SB Nation will be undergoing a dramatic upgrade to our platform and our editorial process. There will be much more detail to come, but for now, the new logo above is just a first taste of what is coming for Burnt Orange Nation.

This is a small, but important sample of what is coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. United through individuality is the underlying theme of this project.

You’ll notice that our team colors and the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. We want everyone to know that they can find the same type of great writing, video and conversation that we offer here on all of our 320-plus sites. You can browse through all the new logos on a special page we put together at

Our commitment to passionately follow our sports will never end. It’s what makes SB Nation a special place and that will only be enhanced by these new changes. In the meantime we’re setting up additions to our store so you can be sporting the latest and greatest before it even launches. Welcome to our future.

Indeed. A Brave New World, and all that. Hope y'all are as excited about this as I am.