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VIDEO: #TURNUPDKR Becoming The Principal Theme For Saturday's Contest Against OSU

"Come Early, Be Loud, Stay Late, and Wear Orange" has never been so encouraged on the Forty Acres. It's time to get weird at DKR.

Reese Strickland-USA TODAY Sport

Excitement on campus and around Austin is peaking for Saturday's matchup against the 12th ranked Oklahoma State Cowboys. So much so, in fact, that Texas players and major student organizations have introduced a theme that has gone viral across the 40 acres.

<blockquote class="twitter-tweet"><p>Let&#39;s get weird! 11.16.13 <a href=";src=hash">#turnupDKR</a> <a href=""></a></p>&mdash; Case McCoy (@CaseMcCoy6) <a href="">November 11, 2013</a></blockquote>

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The campaign does not ask for much, but it does request that everybody show up early, because the Longhorns are going to need the full support of 100,000 Texas fans. With the atmosphere of Morgantown still reminiscent in players' heads, it seems like they're ready to create a similar one in Austin. It hasn't fallen on deaf ears, either. The current #TurnUpDKR Facebook page currently has 4,500 fans and is growing steadily. Here is the official #TurnUpDKR video that was released on Wednesday night by the Silver Spurs:

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Despite the plea for a raucous crowd, Kirk Bohls reported on Wednesday afternoon that 3,000 tickets remain unsold for Saturday's contest. It's an unusual indication that some fans are still not fully strapped in on the 2013 roller coaster.

<blockquote class="twitter-tweet"><p>Still 3,000 tickets remain for Texas-Oklahoma State game. <a href=";src=hash">#statesman</a></p>&mdash; kbohls (@kbohls) <a href="">November 14, 2013</a></blockquote>

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Still, for a student section that takes a lot of heat for being quiet and uninterested, it's good to see some serious involvement. It's not just a student initiative though, all fans are encouraged to show up early on Saturday. If you or someone you know is attending the game, make sure to spread the message their way. It looks like Texas-Oklahoma State is shaping up to be the biggest home game of the year. Surely that's not something we saw coming two months ago.