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2014 Texas football hype video released

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With 50 days before the season starts, Texas Athletics released their first 2014 season trailer.

Brendan Maloney-USA TODAY Sports

Texas Athletics released the first hype video for the 2014 football season.

It focuses around Charlie Strong and a new era of Texas football--highlighting key returners like Cedric Reed, Quandre Diggs, David Ash, Marcus Johnson and Dalton Santos.

It's a good video--but the expectations for next season have been tempered substantially for a variety of reasons. The question mark at quarterback, the inexperience on the offensive line, and the unfortunate truth that many of the key returners on defense didn't know how to tackle last year. Strong made it known that 2014 won't be the year he brings a crystal ball to Austin.

The awkward absence of a cheeky Mack Brown makes the video somewhat unique. I am not sure how extensive Strong's background is in hype video narration,  but I always considered it to be one of Brown's strengths.

Share the video, send to your friends, neighbors, colleagues, etc. It feels like an obligation, but maybe after we see some tangible evidence of improvement, the hype will kick in on its own.