Are you a #brand? Then you're already a big fan of Jordan Speith. Forbes.com wrote a feature today on the former Longhorn one-and-done star and Masters' champ's marketability. Brand-tracking firm Repucom did a recent poll and there's hardly anyone that fared better than the Dallas native when it came to his attractiveness to marketers
If you don't feel like reading the full piece, here's the long and short of it: Speith's going to be riiiiiiiiiiiiiiiiiiiiich.
Repucom measures individual attributes as part of its polling and Spieth is now the highest-ranked athlete in five of the eight attributes it tracks. He tops the charts for aspiration, breakthrough, endorsement, trendsetter and trust. His influence score is only behind global iconMichael Jordan, who Spieth was named after. Spieth ranked fourth out of the nearly 3,7000 celebrities Repucom tracks, not just athletes, on aspiration behind Tom Hanks, Bill Gates and Kate Middleton.
The piece goes on to note that it's likely that Speith still ranks well behind stars like Tiger Woods when it comes to name recognition among the general public. Still, this guy has the power of the stupid-money in golf advertising behind him. Think he'll run down Kevin Durant as Texas' richest athlete?