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Texas Longhorns football makes $1.8 million in first year of alcohol sales

'Horns fans really like Miller Lite. Bud Light? Not so much.

Erich Schlegel/Getty Images

Texas Longhorns fans were able to buy alcohol in DKR-Texas Memorial Stadium for the first time this season, and they bought a lot of it.

The university made $1.8 million from alcohol sales this fall. With total season attendance at just over 540,000, it works out to a little more than $3 per person. In all, the net revenue for the school was  $812,798, according to the Statesman.

What exactly was everyone buying? Here's a full rundown as compiled by The Big Lead:

  • Miller Lite: 62,275 sold, $493,856 made
  • Coors Light: 57,901 sold, $433,290 made
  • Bud Light: 24,838 sold, $182,828 made
  • Blue Moon can: 8,327 sold, $69,920 made
  • Call liquor: 7,818 sold, $84,620 made
  • Crispin Hard Cider can: 7,566 sold, $67,291 made
  • Redd's Apple Ale: 7,348 sold, $63,411 made
  • Dos Equis: 4,915 sold, $42,109 made
  • Coors Original: 4,848 sold, $37,963 made
  • Uncle Billy's Green Room IPA: 3,901 sold, $34,322 made
  • St. Arnold Lawnmower: 2,946 sold, $25,977 made
  • Independence Power & Light: 2,883 sold, $25,576 made
  • Michelob Ultra: 2,778 sold, $21,005 made
  • Hops & Grain Zoe: 2,697 sold, $24,041 made
  • Shiner Bock: 2,671 sold, $22,754 made
  • Wine: 2,401 sold, $17,864 made
  • Premium liquor: 2,048 sold, $26,321 made
  • House red wine: 2,006 sold, $14,504 made
  • Lone Star: 1,725 sold, $13,426 made
  • Well liquor: 1,629 sold, $14,392 made
  • Summer Shandy: 1,600 sold, $14,015 made
  • Harvest Patch can: 1,426 sold, $12,679 made
  • Premium wine: 738 sold, $6,289 made
  • Blue Moon draft: 534 sold, $4,806 made
  • Bloody Mary - Tito's: 409 sold, $4,499 made
  • Crispin Hard Cider draft: 402 sold, $3,618 made
  • Mimosa: 346 sold, $2,768 made
  • Harvest Patch Shandy draft: 168 sold, $1,512 made
  • Super premium liquor: 102 sold, $1,512 made
  • Bloody Mary - Smirnoff: 54 sold, $486 made
  • Bloody Mary - Dripping Springs: 23 sold, $207 made
  • Liquor floater: nine sold, $27 made

Not surprisingly, light beers were the most popular order. The only thing that outsold Miller Lite this season was bottled water.