When told about Texas Longhorns head coach Charlie Strong's Monday comments that his program would "steamroll everyone" once the 'Horns get turned around, Texas Tech Red Raiders head coach Kliff Kingsbury was incredulous. He wondered if it was a joke, actually.
"He said that? It's not April Fool's yet, is it? No? He just cut it loose?" Kingsbury said, grinning. "I did not see that, but I would not make those statements. Hey, to each his own."
To be sure, the comment from Strong was uncharacteristically confident, especially for a guy who admitted during his first offseason that Texas wasn't going to win a national championship in 2014. Strong even drew some criticism for that bit of honesty, though the statement was clearly accurate, even at the time.
And, of course, the context matters, as Strong wasn't necessarily referring to this season, though he was seemingly talking about the near future.
"What's going to happen when we flip this thing? Where are we going to be then?" Strong said, addressing Texas faculty. "You think about what we're doing right now, what's going to happen when we really get it turned? They might as well move out of the way, because we are going to steamroll everyone. That's going to happen."
There's also the fact that Strong was playing to an audience of Texas fans. The theme of the offseason is believe, too, so what better place for that to start than at the top?