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Texas football headlined NCAA in revenue, profits

Say what you want, but Texas football still makes more money than everyone else and it’s not relatively close

Oklahoma State v Texas Photo by Cooper Neill/Getty Images

It’s no secret that the Texas Longhorns football program has been known to generate mind-blowing amounts of revenue, but even more unimaginable is how far ahead of literally everyone else Texas still is, despite the program’s struggles for the past half-decade. In a finding by, which assessed the most recent revenue numbers (from the 2014-15 season), the results show that in a money-driven business, Texas is still firmly in the driver’s seat.

According to ucribs, Texas’ $121 million in generated revenue in 2014-15 was far-and-away the most of any program in the nation, with The University of Alabama as a distant second with $97 million in revenue. Texas’ $91 million profits was also miles ahead of the second-highest profitable program, being The University of Tennessee-Knoxville, which recorded approximately $70 million.

Considering Texas’ profits and what was documented as a 99-man roster, the Longhorns football program essentially generated $1 million in profits for every member of the team; $924,925.58, to be exact. But far more impressive is the where Texas football’s profits stacks up against the world’s most profitable sports league—the National Football League. According to ucribs, Texas $91 million in profits is more than the operating income of 25 of the NFL’s 32 franchises.

Taken into consideration for the report were factors including TV deals, sponsorships and merchandising; categories Texas is obviously doing extremely well in. Not too shabby for a program that’s fallen well short of the on-field standards for the past few seasons, huh?

All data courtesy of