The graphics coming from the Texas Longhorns football program are about to become much more professional after Monday’s announcement from Matt Lange that he will become a creative director in Austin:
Wrapping up my time at Alabama February 2. February 6 I will takeover as Creative Director for the Texas Longhorns. It's been a great ride.— Matt Lange (@mattjlange) January 24, 2017
Alabama has an incredibly special place in my heart. I'm a Tide fan for life. Been an amazing 3 seasons.— Matt Lange (@mattjlange) January 24, 2017
The Louisiana Tech alum was at Alabama since 2013 as a creative director for the Crimson Tide football program, according to his LinkedIn profile.
In 2005, he graduated with a BA in graphics design and worked in several different capacities before joining the Atlanta Falcons as a designer and photographer in early 2012.
While in Tuscaloosa, he offered the following job description:
Creative Direction / Execution of various athletic design materials, mainly focusing on football. Also responsible for creative video content shooting and editing.
Here’s an example of one of his pieces, which should be an upgrade over what Texas has been doing since head coach Tom Herman and his staff arrived starting in late November:
#RollTide #BuiltByBama pic.twitter.com/KlkZcLV8kx— Alabama Football (@AlabamaFTBL) September 29, 2016
And two more:
Congratulations @AmariCooper9 . Success is a work of art. #RollTide #BuiltByBama #NFLDraft2015 pic.twitter.com/HS5ieanwMN— Matt Lange (@mattjlange) May 1, 2015
Primary Focus: Dominate#rolltide #BuiltByBama pic.twitter.com/vePDAO2QJS— Matt Lange (@mattjlange) May 5, 2015
Much more professional than the current efforts from the Longhorns:
#HookEm pic.twitter.com/Bpk6mSZ5lD— Coach Tom Herman (@CoachTomHerman) January 6, 2017
Lange also produced recruiting graphics for the Crimson Tide.
For more information on Lange, he appeared on a Makers of Sport podcast last year that discussed his career path, including being laid off from a small advertising agency and struggling to find freelance work before landing with the Falcons.
A passionate photographer, Lange also has a deep knowledge of southern hip-hop and discusses how it influenced graphic design.