The social media strategy and overall messaging strategy for the Texas Longhorns now includes heavy promotion of the progress of individual players. On Tuesday, the official team account showed off the remarkable physique of senior linebacker Anthony Wheeler from the program’s recent photo shoot:
The 6’2, 219-pounder revealed on his own account that his body fat is at six percent and it’s hard to even imagine that it’s as high as that. As a member of the 2015 recruiting class, Wheeler arrived at 219 pounds and though he’s always been much more physically mature than his peers, there aren’t many players in college football who look like him now.
At the center of the discussion is the work of strength and conditioning coach Yancy McKnight, whose efforts were touted in the opening statement by head coach Tom Herman back when spring practice started in March.
A month ago, position coaches celebrated the gains made by some of the nine early enrollees on campus since they arrived in January.
In combination with the weight room, which was renovated along with the locker room last summer, the message from the program to recruits is clear — McKnight gets significant, measurable results from his players.
The visual evidence is hard to ignore and the program is making sure that visual evidence gets put in front of recruits.