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Texas reduces concession prices for popular items

Chris Del Conte just followed through on a promise he made in May.

NCAA Football: Texas Tech at Texas John Gutierrez-USA TODAY Sports

Efforts continue to make the gameday experience more appealing for Texas Longhorns fans, as the school announced on Monday that concession prices on popular items will decrease this season at Darrell K Royal-Texas Memorial Stadium.

The news comes as new athletics director Chris Del Conte fulfilled a promise made on the This Is Texas tour back in May.

“We’re taking a close look at every aspect of the fan experience,” said Del Conte in a statement. “Food and beverage is a big part of that. We’re going to maintain the quality our fans expect while giving them a break on the pricing.”

The new “fan first” menu features 10 items reduced in price by an average of 30 percent and can feed a family of four for $28 or less, according to the school.

Here’s the list of items that will decrease in price: