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Texas announces the creation of Bevo Blvd., a pregame street party

The athletic department is taking steps to ensure that fans enjoy the pregame experience around the stadium.

NCAA Football: Notre Dame at Texas Kevin Jairaj-USA TODAY Sports

The section of San Jacinto Blvd. that stretches from 20th Street to the alumni center will transform into Bevo Blvd. this season, allowing fans to participate in a pregame street party for five hours before home games, right in the shadow of Darrell K Royal-Texas Memorial Stadium.

“Our staff has worked hard to bring the Bevo Blvd. concept to life with the goal of providing our fans with a place to go for exciting pregame action that features many of our outstanding Texas traditions,” said athletics director Chris Del Conte. “Our goal is to have the best gameday atmosphere in the country, and Bevo Blvd. is a big step in that direction.”

The Longhorn Band, Texas Cheer & Pom, and Hook ‘Em will all be in attendance for a street parade celebrating the arrival of Bevo three and a half hours before the game and the Stadium Stampede at the north end of the party to street the football team two and a half hours before the game.

The street party will feature food trucks, with different vendors for each home game, happy-hour pricing on beer and wine ($5 16-oz. domestic beers, $6 16-oz. premium beers and $5 wine spritzers), two giant LED screens to watch football games around the country, a live broadcast of the 104.9 The Horn Texas football pregame show, autographs from Texas teams and coaches, and exclusive Longhorns merchandise.

“The fan experience is critical to the success of our mission to fill every seat every game at DKR-Texas Memorial Stadium and create an atmosphere that helps our coaches and student-athletes win games,” Executive Senior Associate Athletics Director for External Affairs Drew Martin said. “I am excited that we are able to bring a central, public tailgate for all Longhorns fans directly adjacent to the stadium, and I am confident fans will be excited to return week after week to put their full energy behind the burnt orange and white.”

The events will be free and will not require a ticket for entrance.