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Texas announces changes to student sports ticketing policies

Student football seating is now officially general admission.

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John Gutierrez-USA TODAY Sports

The steady beat of changes around the Texas Longhorns athletic department continued on Wednesday, as the school officially unveiled the new policies surrounding The Big Ticket, the all-access pass to Texas athletics, which now features general admission seating for students.

Available for $175, The Big Ticket allows access to football, volleyball, soccer, men’s basketball, women’s basketball, baseball, softball, and the Texas Relays. Each Texas student who purchases one will also be eligible to purchase guest football season tickets for $250. In addition, The Big Ticket also gives students priority access to tickets for the Red River Showdown against Oklahoma in Dallas and away game tickets.

Here’s information from the school about changes to student seating:

New for 2018: The Big Ticket seating at DKR-Texas Memorial Stadium is general admission. Students are encouraged to arrive early as seating is filled on a first come, first served basis. All student seating is now in sections 29-39 in the southeast corner of the stadium.

The Wednesday announcement serves as official confirmation from athletics director Chris Del Conte regarding student seating changes he revealed in January.

In past years, student seating was split between the bleachers underneath the Godzillatron and several sections in the northeast corner of Darrell K Royal-Texas Memorial Stadium. In a January interview, Del Conte indicated that the students will now sit together on the southeast side of the stadium.

The changes in the ticket policy came about last season after students overcrowded the desirable sections in the northeast corner, prompting action by former athletic director Mike Perrin. As a result, a wristband policy was instituted that required students to pick up wristbands at Mike Meyers stadium, but it caused notoriously late-arriving students to enter games even later throughout the rest of the season.

“I was disappointed,” head coach Tom Herman said last October. “I was disappointed that we had performed to the point where the students had that kind of apathy for it. So we’ve got to do a better job.”

As Texas seeks to improve the gameday atmosphere in a stadium that rarely gets loud, Del Conte hopes that the general admission ticket policy will help create a better home-field advantage.

“Prior to my arrival, Mike Perrin and our team worked with Coach Herman, his staff and key student leaders, and identified an opportunity to create a contiguous student section in the southeast corner of the stadium,” said Del Conte. “We believe that creating this section just for them, and making it general admission will improve the game day experience and ultimately increase student attendance and participation. This is a great plan for Texas.”

The band will also move again from the northeast corner to the southeast side of the stadium.