Tracking Texas players marketing their NIL: Bijan does a Cameo for an OU fan

The nascent NIL game rollout hasn’t avoided every possible hiccup for the Texas Longhorns, or at least for rising sophomore running back Bijan Robinson, who is making appearances on Cameo for $100.

Longhorns podcast channel HornsCast tapped Robinson to shout out their channel, but Robinson accidentally misspoke on his initial take before asking to redo it so he could get it right.

That’s just good customer service, though maybe HornCast becomes “HornsChat” anyway.

The first announcements, at least on the football team, came just after midnight from senior linebacker DeMarvion Overshown and senior cornerback Josh Thompson in a merchandise partnership with Last Stand Hats, rolling out several designs for Thompson.

Overshown teased more to come while launching his own brand on jet.studios. Maybe his trademark arm and leg bands are coming next?

Senior cornerback D’Shawn Jamison has a clothing line in the works, too.

Graduate transfer linebacker Ben Davis is on Cameo with Robinson.

At least six Texas football players are getting involved with Yoke gaming, which allows players to make money from competing against fans — senior wide receiver Montrell Estell, super senior linebacker Ray Thornton, sophomore cornerback Kitan Crawford, senior safety BJ Foster, and redshirt freshman defensive tackle Vernon Broughton, and junior defensive tackle T’Vondre Sweat.

Junior nose tackle Keondre Coburn wants some love for the big guys. Fortunately for Coburn, it looks like Last Stand Hats has that covered for him. Good looking out. Big guys gotta eat, man. Literally.

In basketball, senior guard Andrew Jones is working on merchandise while alluding to other business opportunities as he continues his work with his foundation.

And, of course, the NIL rollout introduced a completely new genre of rivalry trolling. Let’s allow Doc Texas to give it a start.

[7/1 3:09 p.m. Central update]:

Yup, big guys gotta eat.

Freshman wide receiver Xavier Worthy has some branded items.

And softball standout Lauren Burke, who has 375k followers on Tik Tok, is working with Opendorse.

[7/1 5:58 p.m. Central update]:

Agent 0 hits the Cameo scene... for $75 a pop.

Meanwhile, Bijan does a Cameo for a Sooners fan.

And Rattler get what will probably be some of the biggest money in the NIL game — representation by top agents hoping to really cash once the player hits the professional level.