Incoming Big 12 commissioner Brett Yormark starts the gig on August 1.
But let’s be real, he’s already knee-deep into the job as conference realignment heats up.
And with realignment, Yormark has an opportunity to boost the Big 12’s value.
Of course, the Texas Longhorns and Oklahoma Sooners won’t be around to see it. But if Yormark plays his cards right, and the Big Ten opts to not further expand at this time, landing programs like the Oregon Ducks and the Arizona/Phoenix markets would be wins.
Or, realignment could go terribly wrong, as this Reddit sleuth demonstrates.
WHAT THE WISE MEN ARE SAYING ABOUT THE LONGHORNS
247Sports: The Insider: The money (salaries) behind Texas athletics’ Director’s Cup success
247Sports: Three Longhorns named to preseason All-Big 12 team
Inside Texas: Texas Longhorns athletics adds new exclusive beer sponsor
Inside Texas: Texas’ 2022 schedule: Alabama
ICYMI IN BURNT ORANGE NATION
Dallas Morning News: Five observations on wide receivers, tight ends from SportsDay’s top 100 recruits
247Sports: Mike at Night: New Crystal Ball pick for priority Texas target, off-season workout note
247Sports: What’s left for each Texas assistant in 2023 cycle?
247Sports: Desoto head coach Claude Mathis discusses Johntay Cook’s special ability
247Sports: Potential four-star forward Robert Miller recaps in-state visits
247Sports: A decision coming Friday for 5-star WR Jalen Brown, who will pick between five
Inside Texas: Texas Longhorns recruiting: The Big Board is here
BIG 12 BREAKDOWN
Crimson and Cream Machine: 2023 WR Jaquaize Pettaway commits to Oklahoma
Rock Chalk Talk: Kansas Football Summer Enrollee Report: Tristian Fletcher
WHAT WE’RE READING
SB Nation: How Baker Mayfield in Carolina could actually work
SB Nation: On Joey Gallo and readjusting your priors
SB Nation: Are Nets, Pelicans talking trade? Speculation or a hint of something more?
NEWS ACROSS THE FORTY ACRES AND BEYOND
- This is still a big deal, by the way.