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Big 12 commissioner Brett Yormark has earned a reputation as one of college football’s stunt men since taking over the conference’s reigns. He somehow made the Big 12 cool.
Just as he said he would, which spells good tidings as the Texas Longhorns prepare to exit for the SEC in 2024.
Asked about his infamous “open for business” call, Yormark batted it away. “I think people took that as, ‘My God, this guy is new and he wants to go and disrupt, I guess,” Yormark said, per Dallas Morning News. “But indicative of my opening comments today, open for business was that we were going to explore every and all possibility to grow revenue, to diversify our conference, and to do things that hadn’t been done before. We did a lot of that.”
He later added, “As we look forward, we will continue to innovate, create and positively disrupt.”
WHAT THEY’RE SAYING ABOUT THE LONGHORNS
Austin American-Statesman: Golden: Quinn Ewers sounds, looks ready to embrace lofty expectations
Austin American-Statesman: Steve Sarkisian on expectation vs. reality for Texas football’s players
Dallas Morning News: The Texas Longhorns are Big 12 preseason favorites. Is it really time to believe the hype?
247Sports: Morning Brew: New special assistant Joe DeCamillis will help Longhorns with game management
247Sports: Jordan Whittington’s veteran leadership proves immeasurable for Texas’ Big 12 title hopes
247Sports: Quinn Ewers signs exclusive trading card partnership with Panini America
Inside Texas: Jahdae Barron explains his star season
Inside Texas: Texas’ players comment on the 2023 passing game
ICYMI IN BURNT ORANGE NATION
RHP Tanner Witt announces return to Texas
Texas releases 2023 football roster
Three-star DT Melvin Hills commits to Texas
RECRUITING ROUNDUP
247Sports: Four-star ‘25 WR Marcus Harris set to see Oklahoma and Texas
Inside Texas: Melvin Hills: ‘I really felt a great connection with Texas’
Inside Texas: Harlem Berry names the Texas Longhorns a top school
BIG 12 BREAKDOWN
Austin American-Statesman: Big 12 Notebook: TCU’s Sonny Dykes addresses his hire of Kendal Briles
Austin American-Statesman: Bohls: Big 12 still has a Texas and Oklahoma problem even as they exit
247Sports: The Insider: Longhorns players weigh in on preparation for a Big 12 title chase
Our Daily Bears: 2023 Big 12 Football Media Days - day 1
Frogs O’ War: Big 12 names TCU’s Max Duggan winner of inaugural Bob Bowlsby Award
WHAT WE’RE READING
SB Nation: Chet Holmgren’s dominating Summer League and ready to make Thunder a contender
SB Nation: Major League Cricket, explained, ahead of its inaugural U.S. season
SB Nation: The biggest question facing Haas right now
NEWS ACROSS LONGHORN NATION
- It’s the end of an era most youthful readers have never even heard of.
Change the dials on your radio. After seven years, Texas broadcasts won't be on The Horn or the Austin Radio Network. #HookEm pic.twitter.com/mgeDfqL4O4
— Danny Davis (@_dannydavis) July 13, 2023
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