Football coaches do much more than coach routes, blocking schemes and tackling techniques. They also teach their players about broader subjects like competition and accountability.
Above, Texas Longhorns offensive line coach and run game coordinator Matt Mattox gives a "Longhorn Lessons" speech on attitude.
"There are two things you can control every day, attitude and effort," he says to the team. "You’ve heard that from pee-wee ball all the way up until you get into college."
Mattox, who came to Austin from Tulsa along with offensive coordinator Sterlin Gilbert, says your attitude defines you, and the great thing about your attitude is that you can change it.
"You may have been raised a certain way, had experiences a certain way, had thoughts about certain things, but all of that can be changed and unlearned," Mattox says. "You can change that just like you can change bad footwork."
One important job of football teammates and coaches is to improve the attitudes of other team members.
"When you see somebody down, do your part as a teammate to help bring that guy up," says Mattox. "There are plenty of people in this world that don’t have what you have and would love to be in your spot."
The coach wraps his speech up succinctly -- "The only disability in life is a bad attitude."