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‘Ricky Williams Takes the High Road’ premieres on

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Documentary, longform focuses on Longhorn legend’s relationship with marijuana.

Texas Longhorns legend Ricky Williams is famous for a lot more than just running the football. Among other things, he’s got a legendary love of marijuana, which has been helped and hindered throughout his post-college career. takes aim at the dichotomy in a new film and longform piece, "Ricky Williams Takes the High Road," which you can watch here.

As the documentary points out, a decade ago Williams smoked his way into becoming an NFL punch line. Today, 20 NFL teams play in a state where some form of marijuana is legal, and the number is only expected to grow. Maybe a pothead reputation isn’t so bad after all.

"My image was soiled (after failing my second NFL drug test)," Williams says. "That was my biggest fear. I wouldn’t say that I contemplated suicide, but my thought was, If my image was tarnished, I was done, my life was over. I’m almost ashamed to say that."

He’s far from alone in the league. The Heisman Trophy winner estimates between 60 and 70 percent of NFL players smoke weed, and he’s even become in entrepreneur in the increasingly legal industry.

"The way the industry is growing, it feels newer and it feels fresh," says Williams. "It’s like I have the chance to make a difference and be a superstar… Be a superstar again."

SI joined Williams for a series of shoots at the 2016 "Spannabis" conference in Barcelona, at his home in Austin and on a tour of an indoor cannabis growing operation in Arizona.

If things go well for Williams, he’d like to become the face of cannibas in sports, opening a chain of sports-themed weed social clubs, create marijuana-infused breakfast bars, and give speeches as a cannabis activist.